Son of a Jeweler, Logo
Serving the San Francisco Bay Area Since 1990!

(510) 462-2058

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Designer Collections

Personalize your style and make it memorable! Find a wide variety of jewelry in several of our designer collections. 

Artcarved Malakan Allison Kaufman Company

Additional Designers

Celebrating 32+ years in business offering 20-50% OFF most in-stock merchandise!

Family-Owned Fine Jewelry Store in Alameda County, CA

Son of a Jeweler is a full-service jewelry store in Alameda, CA, offering a wide selection of fine jewelry. We carry a generous assortment of sparkling gems, including diamonds, sapphires, emeralds, garnets, and pearls. Our inventory displays pieces in all metals such as gold, platinum, silver, along with various contemporary metal alternatives.

Our goldsmiths are highly skilled in the art of goldsmithing by hand or by our state-of-the-art laser machine. We also offer professional bead stringing. Our store is a no-pressure environment. We believe in long-lasting relationships as your small business, family-owned, brick-and-mortar jewelry store. 

Offering You Complete Jewelry Services

Received The Knot's Top Pick of Jewelers Award in 2013

Get 30% Off the Birthstone of the Month!

About Us

Larry & Tina Pencovic founded Son of a Jeweler in 1990. 

The name Son of a Jeweler was chosen by the original owner, Larry Pencovic, who truly was the "Son of a Jeweler."

Larry's father, Herman A. Pencovic, also known as "Pinky," was the first generation of Jewelers in the Pencovic family. Sadly, Larry passed away in 2005. Larry's wife, Tina Pencovic, along with her wonderful staff have carried on a fine family tradition serving the Fremont community with all  jewelry needs. 

Our store specializes in engagement rings, gifts for all special occasions, and jewelry repair. We offer custom jewelry with CAD designing, along with a vast selection of settings already created to bring your vision to life. 

Tina values hiring a team of family and friends. As a family-owned & operated small business, we want our customers to feel comfortable while browsing our selection of fine jewelry. Whether you are coming in for a watch battery replacement or to purchase a large diamond – we treat everyone like family here at Son of a Jeweler! 

2013 Pick


Thank you for your interest. We look forward to hearing from you soon!

Hours of Operation
Monday - Wednesday
10:00 am -6:00 pm
10:00 am - 7:00 pm
Friday & Saturday
10:00 am - 6:00 pm


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39172 Paseo Padre Parkway
Fremont, CA 94538

Service Area
The San Francisco Bay Area

(510) 462-2058


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